East Texas’ Historic, Artsy City: A Regional Hub for Fun with Unique Attractions and Cuisine

Texas has quite a few major cities that get a lot of love — and rightfully so — but there are other lesser-known destinations in the Lone Star State that deserve some appreciation, as well. While planning a trip to Dallas, with its vibrant entertainment district, and fellow popular spots San Antonio and Austin, go ahead and add Longview, Texas, to that list, too. Located in East Texas, the historic city is a small hub for the arts, delicious local cuisine, and unique outdoor attractions.

While Longview has its own East Texas Regional Airport, it only offers flights to and from Dallas. Luckily, there are a couple of other options that aren’t too far of a drive away that offer up more flight flexibility for travelers. Under an hour’s drive east is Shreveport Regional Airport, which is a bit bigger, and then roughly 3 hours west of Longview is the much larger Dallas-Fort Worth International Airport.

Settle in at one of the major hotel chains that have set up shop in Longview, such as Holiday Inn and Courtyard Marriott, before exploring what this quirky and scenic city has to offer. From art museums and studios to hot air balloon adventures and summer concert series and beyond, there are plenty of activities to fill your travel itinerary with. As you map out all of the artsy hot spots you want to check out and thrilling excursions you want to take, you can’t forget about the local foods you need to try. This area is known for its fried catfish, thanks to all of the lakes and rivers around. Honey Hole Café in nearby Marshall, Texas, is a popular spot for the dish and its beloved must-have side, hushpuppies. Another necessity is devouring Texas barbecue, and Bodacious Bar-B-Q is the perfect option for that.

If Austin, Texas, with its trendy neighborhoods and hip art scene, has been on your to-visit list, then Longview should be for the same reasons. This artsy city has museums, galleries, studios, and entire districts devoted to history, culture, and the arts. Fuel your inspiration with a visit to the Longview Museum of Fine Art, which features hundreds of paintings, photos, sculptures, and other pieces of Texas art from the mid-1900s. 

Next, feel the power of history as you learn about Longview’s past at the Gregg County Historical Museum. You can also enjoy a family-friendly museum experience at Longview World of Wonders, where kids can let their exploration run wild at hands-on exhibits. Continue the creative fun by visiting Create ART! Studio, which offers art classes, or Painting with a Twist, where you can bring in alcohol and participate in paint and sip classes.

See more of Longview’s beauty throughout the rest of the ARTS!Longview Cultural District, 300 acres of the city that encompasses most of the cultural centers and museums, many of which have been mentioned — but there are other hidden gems to check out. The self-guided ArtWalk, which runs four times a year, makes it easier to do so. This is the cultural district’s signature event, offering an easy way to discover downtown businesses that are either selling or exhibiting art. Beyond visual artwork, there are also various performance venues in Longview, including Theatre Longview, which features everything from plays and musicals to comedy shows and acting workshops. LeTourneau University’s Belcher Center, meanwhile, has ballet performances, concerts, and other live productions. Longview also runs an annual free concert series downtown in Heritage Plaza, where guests can enjoy live music of all genres and delicious eats from food trucks.