What Makes a Bad Infographic? Common Traits of Bad Infographics

What Makes a Bad Infographic? Common Traits of Bad Infographics

Infographics have become a popular way to present information in a visually appealing and easily digestible format. However, not all infographics are created equal. There are certain characteristics that can make an infographic go from being informative and engaging to being confusing and useless.

One of the most common mistakes in creating infographics is using too much information. Infographics are supposed to simplify complex data, but if there is an overwhelming amount of information packed into one graphic, it can be overwhelming for the reader. It is important to focus on the key points and only include relevant data that will benefit the reader.

A very common mistake in designing infographics is a lack of emphasis on the visual aspect. Infographics should be visually appealing and captivating, but some designers fail to make use of strong colors, fonts, and icons to convey their information. Instead, they end up with a poor combination of colors, small fonts, and generic icons that do not catch the reader’s attention.

Another mistake commonly made in infographics is the incorrect use of statistical charts and diagrams. These visualizations should accurately represent the data being presented, but often the designers fail to choose the appropriate format or resolution, leading to misleading or incorrect information being conveyed.

Furthermore, a poor choice of theme and style can also ruin an infographic. Icons8 provides a vast library of icons and designs to choose from, but some designers try to be too creative and end up with a chaotic mess of images and visual elements that have no clear structure or purpose.

In addition to the design mistakes, there are also technical errors that can make an infographic bad. For example, using high-resolution images or motion graphics can slow down the loading time of the infographic, making the user experience less enjoyable. Similarly, using too many file formats or not optimizing the file size can result in slow load times or even browser compatibility issues.

To summarize, a bad infographic is characterized by an overwhelming amount of information, a lack of emphasis on the visual aspect, incorrect use of statistical charts, and poor choice of theme and style. It is important to avoid these common mistakes and strive to create infographics that are informative, visually appealing, and easy to understand.

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What Makes a Bad Infographic?

When it comes to creating infographics, there are certain qualities and elements that can make them ineffective or even just plain bad. Here are some common traits of bad infographics:

  1. Poor Design: A bad infographic lacks a visually appealing and cohesive design. The layout may be messy, typography choices may be incorrect, and the overall aesthetic may not be pleasing to the eye.
  2. Too Much Information: Infographics are meant to convey information in a concise and easy-to-understand manner. When there is an overload of information, it becomes overwhelming for the audience and defeats the purpose of using an infographic.
  3. Incorrect Data: Infographics rely on data to present information. If the data used is incorrect or outdated, it can mislead and confuse the audience.
  4. Lack of Clarity: A bad infographic fails to clearly communicate its message. The purpose or main takeaway of the infographic may be unclear, making it difficult for the audience to understand the intended message.
  5. Lengthy Text: Infographics should be concise and rely on visuals to convey information. When an infographic contains lengthy paragraphs of text, it becomes more like an article and loses the benefits of visual communication.
  6. Unhelpful Illustrations: The purpose of illustrations in an infographic is to enhance understanding and highlight key points. However, in a bad infographic, illustrations may be irrelevant, confusing, or provide no additional value.
  7. Poor Choice of Icons: Icons are commonly used in infographics to represent concepts or ideas visually. Bad infographics may use inappropriate or poorly designed icons that do not accurately convey the intended meaning.
  8. Overuse of Motion: Motion and animation can be effective in infographics when used appropriately. However, if too much motion is used or if it distracts from the main content, it can make the infographic confusing and difficult to follow.
  9. Too Many Themes: Infographics are most effective when they focus on a specific topic or theme. A bad infographic may try to cover multiple unrelated themes, resulting in a lack of cohesion and confusing the audience.
  10. Lack of Accessibility: Infographics should be accessible to a wide range of audiences. If an infographic uses small fonts, complex visualizations, or relies on color alone to convey information, it may exclude those with visual impairments or color blindness.
  11. Poor Copy Editing: A bad infographic may contain grammatical or spelling errors, making it appear unprofessional and untrustworthy.
  12. Failure to Highlight Key Information: Infographics are designed to emphasize and highlight important information. If a bad infographic fails to do so, the audience may miss out on key takeaways or end up focusing on less important details.

By avoiding these common traits, you can create an effective and informative infographic that effectively communicates your message.

Common Traits of Bad Infographics

1. Lack of Creativity

A bad infographic often lacks creativity and looks dull and unappealing. The lack of creative elements can make the infographic uninteresting to the audience, causing them to lose interest and not engage with the information being presented.

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2. Poor Typography

Typography plays a crucial role in conveying information effectively. Bad infographics often have typography that is difficult to read or understand. The use of multiple fonts, inconsistent font sizes, and improper alignment can make the infographic confusing and hard to follow.

3. Weak Visual Hierarchy

A good infographic should have a clear visual hierarchy, with important information visually emphasized. Bad infographics often fail to establish a clear hierarchy, resulting in a cluttered look and making it difficult for the audience to identify the key takeaway.

4. Redundancy and Repetition

Repeating the same information or using redundant visual elements can make an infographic tedious and uninteresting. A bad infographic often includes excessive charts, graphs, or icons without adding any meaningful value to the overall message.

5. Lack of Clear Theme or Scheme

A good infographic typically follows a clear theme or color scheme that helps to tie all the visual elements together. Bad infographics often lack a cohesive theme or color scheme, resulting in a visually confusing and disjointed representation of information.

6. Too Much Information in Small Chunks

Information overload can be a problem in bad infographics, where too much information is presented in small, difficult-to-read chunks. This can overwhelm the audience and make it challenging to grasp the main points.

7. Ruining the White Space

White space is an essential design element that helps improve readability and visual appeal. Bad infographics often fail to utilize white space effectively, resulting in a cluttered and overwhelming visual layout.

By avoiding these common traits of bad infographics, you can create visuals that are more engaging, visually appealing, and effectively communicate your message to the audience.

Crazy Copy

  • Too much information: Infographics are meant to present information in a clear and concise format, but bad infographics often cram too much information into one visualizations. This can overwhelm the reader and make it difficult to understand the main points.
  • Poor layout and design: Bad infographics often have a chaotic and cluttered layout, with information presented in a haphazard manner. This can make it hard to follow the flow of information and can leave the reader feeling confused.
  • Incorrect or misleading information: Some bad infographics may contain incorrect or misleading data. This can be due to poor fact-checking or intentionally manipulative tactics. Either way, it undermines the integrity of the infographic and can lead to misunderstandings or misinformation.
  • Over-illustration: While visuals are a key component of infographics, too many graphics can be overwhelming and distract from the main message. This is known as over-illustration and can make the infographic confusing and difficult to understand.
  • Redundancy: Some bad infographics repeat information or use excessive amounts of text to convey a simple message. This redundancy can make the infographic longer than necessary and can make the reader lose interest.
  • Insane color scheme: The choice of colors in an infographic can greatly affect its readability and overall appeal. Bad infographics may use clashing or garish colors that make it difficult to read the text or understand the data.
  • Poor visualizations: Bad infographics often have poorly designed charts, graphs, and illustrations. These visualizations may not accurately represent the data or may be difficult to interpret. This can lead to confusion and a lack of trust in the information presented.
  • Mistakes in data presentation: Bad infographics may contain mistakes in the way data is presented, such as incorrect labels, misplaced decimal points, or missing units of measurement. These mistakes can lead to misunderstandings and make the infographic appear unprofessional.
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In order to fix these problems and create a better infographic, it’s important to carefully consider the language and layout of the infographic. Simplify the language, use clear and concise text, and present information in a logical and organized manner. Choose a color scheme that is visually appealing and harmonious. Use accurate and well-designed visualizations that effectively communicate the data. By avoiding these mistakes and focusing on providing clear and accurate information, you can create a more effective and informative infographic.


What are some common traits of bad infographics?

Some common traits of bad infographics include cluttered, confusing or overwhelming designs, lack of clear hierarchy or organization, misleading or inaccurate data, poor use of color and typography, and a failure to effectively communicate a message or tell a story.

How important is clear organization in an infographic?

Clear organization is crucial in an infographic because it helps the reader easily understand and interpret the information being presented. Without clear organization, the infographic may appear cluttered and confusing, making it difficult for the reader to grasp the intended message.

Why is accurate data important in infographics?

Accurate data is important in infographics because the purpose of an infographic is to present information in a visual and easily digestible format. If the data is misleading or inaccurate, the infographic loses its credibility and fails to effectively convey its intended message.

What role do color and typography play in infographics?

Color and typography play a significant role in infographics as they help to convey meaning, create visual hierarchy, and enhance the overall design. Effective color choices and typography can make an infographic visually appealing and easier to understand, while poor choices can make it confusing and difficult to read.

Alex Koliada, PhD

By Alex Koliada, PhD

Alex Koliada, PhD, is a well-known doctor. He is famous for studying aging, genetics, and other medical conditions. He works at the Institute of Food Biotechnology and Genomics. His scientific research has been published in the most reputable international magazines. Alex holds a BA in English and Comparative Literature from the University of Southern California, and a TEFL certification from The Boston Language Institute.