A Charming South Shore Town in Kauai is Celebrated for Its Exceptional Hawaii-Grown Coffee

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A Charming South Shore Town in Kauai is Celebrated for Its Exceptional Hawaii-Grown Coffee

When you think of Hawaii, a steady flow of fruity, umbrella cocktails may come to mind. But there’s another drink grown from a humble bean that is the state’s crown jewel and an economic engine: coffee. Found on the drier south shore of Kauai, the area around the rural town of Ele’ele is the country’s top producer of coffee thanks to the Kauai Coffee Company, whose 4 million coffee trees thrive in the same conditions and topography of sunshine, breezy days, and volcanic landscapes that draw about 1.2 million visitors per year to Kauai.



With a population of about 2,200, Ele’ele and its minimal offerings are a complement to Kauai’s more breathtaking scenes, like the cascading twin spouts at the stunning Wailua River State Park, and you’ll find plenty of nearby attractions worth a visit with the help of a car and GPS. 

Lihue Airport is the only airport in Kauai and is about 18 miles east of Ele’ele. Hotels and resorts cluster around Poipu Beach and Shipwreck Beach just 25 minutes south of the airport and roughly 20 minutes from Ele’ele. At the oceanfront Grand Hyatt Kauai Resort and Spa, you can float by caves in the lazy river, go down a 150-foot waterslide, or soak up some rays in the saltwater lagoon. Condo options and activities, such as hula and ukulele lessons,  at the Hilton Vacation Club The Point at Poipu Kauai are great for families.



Take a tour of the coffee farm in Ele’ele

A trip to Ele’ele is a great interlude on a road trip to the island’s best natural wonders, and you should start your visit at Kauai Coffee. Formerly known as McBryde Sugar Company, which began in 1899 when about 100,000 acres of sugar cane fields covered Kauai, the plantation pivoted to its new name and focus in 1987 as the sugar boom soured due to the rising costs for labor, land, and water. 

Today, you can get the scoop on the company’s fascinating history, try complimentary java samples (including flavored options like chocolate macadamia nut and coconut caramel), and buy treats to take home. Take the free, self-guided walking tour which will ground you (pun intended) in the coffee basics of blossoming, harvesting, processing, and roasting of the company’s five coffee bean varietals grown on 3,100 acres. A one-hour, open-air truck farm tour is also ideal for families. As of this writing, prices are $50 for adults and $45 for children ages 8 to 18 (younger kids aren’t permitted).

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Once properly caffeinated, you can drive through an industrial part of town to Glass Beach to hunt for any remaining pieces of colorful sea glass formed from the trash that once littered the shoreline before the arrival of the island’s landfill. You can also pay your respects to the workers — once numbering up to 1,500 — of the sugar cane fields at nearby McBryde Sugar Plantation Cemetery. A number of them hailed from Japan and other Asian countries and actually lived onsite and then died there. Perched on an ocean bluff with tombstones in Japanese and English, the cemetery hadn’t been kept up until 2013 when a visitor discovered the gravesite and began clearing the brush.

Other activities in and around Ele’ele

Dave Pennells

By Dave Pennells

Dave Pennells, MS, has contributed his expertise as a career consultant and training specialist across various fields for over 15 years. At City University of Seattle, he offers personal career counseling and conducts workshops focused on practical job search techniques, resume creation, and interview skills. With a Master of Science in Counseling, Pennells specializes in career consulting, conducting career assessments, guiding career transitions, and providing outplacement services. Her professional experience spans multiple sectors, including banking, retail, airlines, non-profit organizations, and the aerospace industry. Additionally, since 2001, he has been actively involved with the Career Development Association of Australia.