Tucked Away in a Michigan City: Discover One of America’s Best Main Streets with Charming Boutiques

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Tucked Away in a Michigan City: Discover One of America's Best Main Streets with Charming Boutiques

Adventuring through the best small towns in the Midwest means always being on the lookout for that next charming main street to stroll through. If you’re all about walking down vintage streets and exploring cozy boutique shops, the Midwest has its fair share of winners. Places like Howell, Michigan have managed to garner national recognition, primarily for boasting such an incredible main street. In 2024, the town (which has a population of roughly 10,000) was ranked number one by USA TODAY’s editors and readers in a top 10 list ranking the greatest main streets across the country. 



Howell’s main street, aka Grand River Avenue, can be loads of fun for a solo traveler just passing through or a family looking to make a daytrip wandering around town. From some spectacular bakeries and cafes to a historic opera house and an extremely popular winery, there’s something for everyone on Grand River Avenue.

Howell’s main street is quite the eclectic place

A hot air balloon festival at night



Grand River Avenue is lined up with several boutique shopss like Jenna Kator Collection Flagship Store and Dragonfly Emporium, which are the perfect places to pick up some neat little knick-knacks or genuine gifts. There’s also JD Sports Cards for team fans and collectors who love to go old school. In the heart of Howell’s downtown also stands the Howell Opera House, which has a history dating back to 1881. While it may not be the theater it once was, the building still serves as a pinnacle point for the town, hosting public tours and events (everything from concerts to children’s painting workshops) all year round.

If you’re one of those brave folks who’s not afraid of heights (kudos to you), then save your visit for the last weekend of June when Howell hosts the annual Michigan Challenge Balloonfest. And if you’re more a lowkey person who prefers their feet remain firmly planted on the ground, then don’t worry, the town’s main street still has plenty more to offer, especially for those with a craving for sweets.



Grand River Avenue is perfect for anyone with a strong sweet tooth

Howell, Michigan during the day.

Dave Pennells

By Dave Pennells

Dave Pennells, MS, has contributed his expertise as a career consultant and training specialist across various fields for over 15 years. At City University of Seattle, he offers personal career counseling and conducts workshops focused on practical job search techniques, resume creation, and interview skills. With a Master of Science in Counseling, Pennells specializes in career consulting, conducting career assessments, guiding career transitions, and providing outplacement services. Her professional experience spans multiple sectors, including banking, retail, airlines, non-profit organizations, and the aerospace industry. Additionally, since 2001, he has been actively involved with the Career Development Association of Australia.