Experience Surfing, Shopping, Sun, and Art in Wisconsin’s “Malibu of the Midwest” Town

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Experience Surfing, Shopping, Sun, and Art in Wisconsin's "Malibu of the Midwest" Town

When you think of great surfing destinations in the U.S., there are a number of places that probably spring to mind. You might think of the legendary ‘Seven Mile Miracle’ of Oahu’s North Shore, the world’s surfing capital and home of the Triple Crown of Surfing. You may consider braving the tiger sharks of Maui and Kauai for powerful waves and epic scenery. Or you could head to one of the inspiring beaches on the California coast, to San Diego, Orange County, or Malibu, for the iconic surf vibe and incredible breaks. But one place you probably wouldn’t think about is landlocked Wisconsin, America’s Dairyland.



Wisconsin traditionally has more of a German or Scandinavian feel to it than a laid-back surf beach vibe — more Oktoberfest and Bratwurst Day than hanging ten or big wave hunting. But the Badger State is more than just cheese and beer, and the town of Sheboygan, situated on the western shore of Lake Michigan, is an amazing, if unlikely, surf destination!

Known as the Malibu of the Midwest, Sheboygan is about halfway between Green Bay and Milwaukee, just over an hour from Milwaukee International Airport and just over two hours from Chicago O’Hare International Airport. This charming town is the county seat of Sheboygan County and is known for its cultural diversity, particularly its German heritage following waves of immigration in the 19th century, as well as communities of Greeks, Eastern Europeans, and Hmong from Laos who arrived in the 20th century. It has also been a surprisingly popular surfing spot for the last 50 years or so, a hidden gem that offers exceptional surf conditions as well as a delightfully Midwest-flavored surf culture.



Winter waves and chilly winds

As you might expect, surfing in Sheboygan is a little different than riding waves in Montauk or catching breaks on the Outer Banks. For starters, as it’s a lake, you’re more reliant on the weather conditions to create good waves, so paying attention to the forecast is more important than usual. The water temperature in the Midwest can also be something of a shock to those used to more tropical destinations, so it is vital to be prepared for a chilly ride. The best conditions tend to be from late August through early April, and those winter months can be bone-chillingly cold!

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The best spot for catching waves is North Beach on Broughton Drive. Located just north of the city center, the beach is protected by the breakwater to the south and North Point to the north, ensuring small, clean waves. Given Sheboygan’s position being pretty much at the center of Lake Michigan, with both northerly and southerly winds, there’s plenty on offer for surfers. Another decent spot is on the other side of town, off Kite Beach, just opposite King Park. And if you want to venture further afield, South Beach in the serene, artsy village of Port Washington is another popular spot.



Due to the slightly unusual conditions that surfing in freshwater presents, a few lessons are a great idea for all but the most experienced wave riders. EOS Surf & Revolution Board Shop is Wisconsin’s first (and only!) dedicated surf shop and is a great place to go to for a few pointers or to just chew the fat with the area’s passionate surf community.

Street art, sculpture, and thrifting

Dave Pennells

By Dave Pennells

Dave Pennells, MS, has contributed his expertise as a career consultant and training specialist across various fields for over 15 years. At City University of Seattle, he offers personal career counseling and conducts workshops focused on practical job search techniques, resume creation, and interview skills. With a Master of Science in Counseling, Pennells specializes in career consulting, conducting career assessments, guiding career transitions, and providing outplacement services. Her professional experience spans multiple sectors, including banking, retail, airlines, non-profit organizations, and the aerospace industry. Additionally, since 2001, he has been actively involved with the Career Development Association of Australia.